Photography has been a core part of my creative practice across every role I’ve held. Whether capturing people, places, or moments, I approach photography as a storytelling tool that strengthens brand authenticity, supports design systems, and brings marketing and editorial narratives to life.

Across corporate, editorial, and lifestyle environments, I’ve used photography not only to create compelling visuals, but also to set creative direction, guide teams, and build scalable image systems that feel human and intentional.

Role & Approach

In each role, I’ve applied professional photography skills to support both creative and business goals. My work spans event coverage, lifestyle storytelling, portraiture, product photography, and art-directed shoots, always with an emphasis on consistency, emotion, and brand alignment.

My approach includes:

• Planning and shooting with end-use in mind (print, digital, social, environmental).

• Working with other photographers by art directing shoots to align with established visual systems.

• Advanced photo retouching and compositing when required.

• Building image libraries that scale across teams and platforms.

Photography in Practice

• Sendik’s Food Markets
  While supporting marketing and design initiatives, I photographed store openings, in-store events, staff headshots, staged lifestyle scenes, and product imagery. This work helped create a consistent, localized visual presence that supported both brand storytelling and day-to-day marketing needs.

• Nei-Turner Media Group
  Within a high-volume editorial environment, I photographed lifestyle and outdoor recreation content for regional publications. As an Art Director, I joined staged shoots to ensure photography aligned with editorial vision and layout needs. I also handled advanced photo retouching and compositing, particularly for wedding publications, where image quality and polish were critical.

• Capri Communities
  At Capri, photography became a core brand driver. Since 2021, I’ve both captured resident life, corporate initiatives, and community events and guided the team to elevate the visual standard. Together, we built a resident-first photography library that replaced overused stock imagery, creating authentic visuals that drive engagement and provide a warmer first impression for prospective residents and families.

  I led the investment in professional equipment, enabling consistent, high-quality in-house photography, and developed a system for staff and leadership headshots, helping residents and families recognize team members before tours and move-ins.

  To capture authentic resident moments when our team isn’t on-site, I established regular training with each community team, teaching them photography techniques that strengthen social content and reflect daily life at our campuses.

  Under my leadership, designers expanded their photography skills, with two developing professional-level capabilities. One now serves as the primary photographer, allowing the team to scale content production, increase posting consistency, and maintain brand quality while reducing reliance on external vendors.

Personal Practice

In 2023, I launched Krop Kreative, my lifestyle photography business, though I’ve been working professionally with photography since 2014. My personal work focuses on couples, families, seniors, and motherhood, blending natural connection with intentional composition.

Using in-camera techniques such as fractals and multiple exposure settings, I create imagery that feels layered, expressive, and personal—capturing stories that feel honest rather than posed. This personal practice continues to inform my professional work, sharpening my eye for emotion, movement, and narrative.

Impact & Philosophy

Photography has allowed me to bridge creativity and strategy—supporting brands not just visually, but emotionally. Whether leading teams, building image systems, or capturing moments that matter, my work prioritizes authenticity, clarity, and connection.